About RRF

What is Real Roots Foundry?

Real Roots Foundry is an identity streetwear brand centered on self-reflection, growth, and living with conviction. Real Roots reflects the importance of understanding your origin, living authentically, and building a legacy you can be proud of. Foundry is a metaphor for the process of becoming aligned with yourself through self-awareness and growth, using life experiences, obstacles and pressures to shape your identity over your lifetime.  

What inspired Real Roots Foundry?

RRF was inspired by asking myself three questions. 

Who am I? 
Am I living authentically? 
If I’m not staying true to myself, who will I become? 
 
Through self-reflection, I was able to answer these questions, and from them the brand was born. 

Why Clothing? 

I chose clothing as a medium because it has the potential to become a part of someone’s everyday life. I wanted people to have something tangible to connect with throughout their own journey of identity and self-discovery.

Real Roots Foundry exists to remind people to remain true to their principles while discovering themselves and building a life filled with purpose.